Cookie Policy

    Last updated: October 2025

    1. What Are Cookies?

    Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember your preferences, improve functionality, and provide analytics about how the site is used. Wearo uses cookies to enhance your experience and provide essential service features.

    2. Types of Cookies We Use

    2.1 Essential Cookies (Always Active)

    These cookies are necessary for the website to function properly and cannot be disabled:

    • Session Cookies: Maintain your login session and remember your authentication status
    • Security Cookies: Protect against fraudulent activity and ensure secure transactions
    • Load Balancing: Distribute requests across servers for optimal performance

    Examples: auth_token, session_id

    2.2 Functional Cookies

    These cookies enhance functionality and personalization:

    • Preference Storage: Remember your language selection, theme preferences, and UI settings
    • Credit Balance: Store your current credit count for display purposes
    • Recent Activity: Cache your recent try-on generations for quick access

    Examples: user_preferences, language

    2.3 Analytics Cookies

    These cookies help us understand how visitors use our website:

    • Usage Analytics: Track page views, session duration, and navigation patterns
    • Performance Monitoring: Identify slow-loading pages and technical issues
    • Feature Usage: Understand which features are most popular

    We use anonymized data and do not track personal information through analytics cookies.

    Examples: _ga, _gid (Google Analytics)

    2.4 Marketing Cookies (Optional)

    These cookies are used for advertising and remarketing:

    • Ad Targeting: Show relevant ads based on your interests
    • Conversion Tracking: Measure the effectiveness of our marketing campaigns
    • Retargeting: Display Wearo ads on other websites you visit

    You can opt out of marketing cookies through your cookie preferences.

    3. Third-Party Cookies

    Wearo uses third-party services that may set their own cookies:

    • Google Analytics: Website traffic and user behavior analysis
    • Payment Processors: Secure payment processing and fraud prevention
    • Customer Support: Live chat and support ticket systems

    These third parties have their own privacy and cookie policies, which we encourage you to review:

    4. Cookie Duration

    Cookies have different lifespans:

    • Session Cookies: Deleted when you close your browser
    • Persistent Cookies: Remain on your device for a set period (typically 30 days to 2 years)
    • Essential Cookies: Expire after 24 hours for security purposes

    5. How to Manage Cookies

    5.1 Browser Settings

    You can control cookies through your browser settings:

    • Google Chrome: Settings → Privacy and Security → Cookies and other site data
    • Firefox: Options → Privacy & Security → Cookies and Site Data
    • Safari: Preferences → Privacy → Manage Website Data
    • Edge: Settings → Cookies and site permissions → Manage and delete cookies

    5.2 Cookie Preference Center

    You can manage your cookie preferences directly on our website through the Cookie Preference Center (accessible in the footer). Note that disabling certain cookies may affect site functionality.

    5.3 Opt-Out Tools

    Additional opt-out options:

    6. Impact of Disabling Cookies

    Disabling cookies may affect your experience:

    • Essential Cookies: You may not be able to log in or use core features
    • Functional Cookies: Preferences and settings will not be saved
    • Analytics Cookies: No impact on functionality, but limits our ability to improve the service
    • Marketing Cookies: You may still see ads, but they will be less relevant

    7. Do Not Track (DNT)

    Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you don't want to be tracked. Currently, there is no industry standard for how to respond to DNT signals. We respect your browser settings but do not specifically respond to DNT signals at this time.

    8. GDPR Compliance

    Under GDPR, you have the right to:

    • Know what cookies are being used
    • Consent to non-essential cookies before they are set
    • Withdraw consent at any time
    • Request deletion of cookie data

    We comply with GDPR by displaying a cookie consent banner on your first visit and allowing you to manage your preferences. For more information, see our Privacy Policy.

    9. Changes to This Cookie Policy

    We may update this Cookie Policy periodically to reflect changes in technology, legislation, or our practices. We will notify you of significant changes by updating the "Last Updated" date at the top of this page.

    10. Contact Us

    For questions about our use of cookies or to exercise your rights, please contact us.